Case study

Social selling + ecommerce platform

Save the Children had a tight deadline to pilot a social selling platform that helps children in some of the world's toughest places build a better future.

Save the Children wanted to pilot a social selling platform. They needed their advocates to set up an online store that they could promote to their friends and colleagues. Save the Children fulfilled the sales and kids around the world benefited from the money raised.

Save the Children's social selling platform - Good Goods - had to do the following:

• Promote the Good Goods concept
• Allow advocates to set up their own store on Good Goods
• Give advocates ways to share their store
• Allow friends to purchase from their store
• Give advocates a way to monitor their progress
• Allow Save the Children to fulfil the purchased products and monitor how the overall campaign was progressing

And all of this in 6 weeks before the Good Goods stores opened for business in October 2018.

Sprinting to the finish line

Along with our friends at Daughter, the team at Dragon Drop jumped into a series of sprints to build out the core functionality, then iterating to refine the concept ahead of launch.

Along the way we integrated with Stripe (for payments) and Mailchimp (for email marketing).

Technologies, Platforms + Integrations

• Ruby on Rails
• Heroku
• Stripe
• Mailchimp

The result?

• Good Goods launched bang on time for its October marketing launch
• More than 500 advocate stores were created in the first 2 weeks, all running smoothly on the social selling platform

Credits